Well it was about time Sonia Rykiel came with a plan about its future. After the first collection of the new Creative Director, Geraldo da Conceiçao, the FW 2013-14 ad campaign was presented a few weeks ago. Fresh, playful, art inspired images shot by Mert & Marcus, starring Sam Rollinson, currently featured in models.com Hotlist.
“They are people I love and who love me. It’s about family. Something that is difficult to find in today’s world. It’s about real people, only taking the best of their personalities, with no effort”. Riccardo Tisci
Shot by fashion duo Mert Alas and Marcus Piggott, one of Fall’s advertising campaigns that I would single out is the one for Emilio Pucci, featuring Amber Valletta in a blue shaded moody environment, sumptuous and dark.
Creative director: Riccardo Tisci
Photographer: Mert Alas & Marcus Piggott
Stylist: Carine Roitfeld
Models: Stella Tenant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott, Rodrigo Braga
Make up: Lucia Pieroni
Hair: Luigi Murenu
Layout: M&M