Well it was about time Sonia Rykiel came with a plan about its future. After the first collection of the new Creative Director, Geraldo da Conceiçao, the FW 2013-14 ad campaign was presented a few weeks ago. Fresh, playful, art inspired images shot by Mert & Marcus, starring Sam Rollinson, currently featured in models.com Hotlist.
Sonia Rykiel ss2012- runway ending
Sonia Rykiel Spring/Summer 2012
for April Crichton, the new creative director,who designed alongside Nathalie Rykiel the first Sonia Rykiel collection, yellow is the color of next spring, in a 20’s context. Models walked down the vibrant yellow catwalk while Queen were singing the “Bicycle Race”. Low waisted skirts and tight little sweaters, pleats and crepe-de-chine. Our beloved Rosanna Georgiou appeared second on the catwalk and i almost cheered!