Well it was about time Sonia Rykiel came with a plan about its future. After the first collection of the new Creative Director, Geraldo da Conceiçao, the FW 2013-14 ad campaign was presented a few weeks ago. Fresh, playful, art inspired images shot by Mert & Marcus, starring Sam Rollinson, currently featured in models.com Hotlist.
for April Crichton, the new creative director,who designed alongside Nathalie Rykiel the first Sonia Rykiel collection, yellow is the color of next spring, in a 20’s context. Models walked down the vibrant yellow catwalk while Queen were singing the “Bicycle Race”. Low waisted skirts and tight little sweaters, pleats and crepe-de-chine. Our beloved Rosanna Georgiou appeared second on the catwalk and i almost cheered!