Prada “Real Fantasies” FW 2013

For the “Real Fantasies” F/W 2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.

The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.

For the first time, the inspirations from both Man and Woman shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.

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Art Direction by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini. Artwork: Lok Jansen, Jeroen Koolhaas. Editing /Visual Effects by APRIL: Matteo Frittelli, Gabrio Bellotti. Music by 3o: Andrea Cassano, Alessandro Sicardi, Fabio Visocchi. Filming by APRIL: Matteo Frittelli, Gabrio Bellotti. Focus Puller by 4FRIENDS: Krishna Agazzi, Massimo Cecchini, Gaia Ferme

You can find some previous works of OMA for Prada here, here and here.

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Prada “Real Fantasies” – The Lookbook

With the artistic direction of AMO, Prada releases the next “Real Fantasies” series. The new Summer 2013 lookbook consists of photographs from the label’s runway show in a collage of mix-media images. Photographs of models taken backstage during the show are mixed with hand-drawn sketches and paints by Lok Jansen and Jeroen Koolhaas, starring Vanessa Axente, Ondria Hardin, Zuzanna Bijoch and Sung Hee.

 

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Real Fantasies #2

Collages from the second “Real Fantasies” project of Prada, this time for the summer collection, that was launched yesterday through an artistic video directed by OMA– click here to watch

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