Make my Magic, use chocolate

After attending the grand opening of the Magic Pleasure Store in Athens by Algida for the celebration of its 25 years, one thing was assured: more and more visits were bound to follow, since Ι just had to not only create my very own custom made ice cream, but try out every single flavor. Dark, milk or white chocolate, salty peanuts, cinnamon cookies and popping candies or red pepper, smarties and hazelnuts with caramel, by god, the frustration was overwhelming. Strolling around Syntagma square has never been that meaningful and exciting, thanks to this cute store at 3-5 Kolokotroni street that comes with one and only purpose, to ease ones sweet tooth cravings.

Opening hours: 12.00-20.00, 3-5 Kolokotroni Str. You can follow Magic on Facebook, Twitter and Instagram


Magic Athens

What is the link between chocolate and fashion?

Greek fashion designer Dimitris Petrou has been chosen as the ambassador to represent Greece in Cannes and celebrate the 25 year anniversary of “Magic” by Algida, one of the most popular ice creams worldwide. For this special occasion Dimitris Petrou designed an haute couture silk dress, inspired by the curves, the chocolate and the layers of a classic Magic ice cream, which will be sent in Cannes this summer, especially for an international 25-year celebration event.

The dress is ethereal and has a grecian touch. It is made of brown, creme and mocha pleated silk and is finished with a golden-lace belt. Couldn’t think of anything more appropriate.

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