For the “Real Fantasies” F/W 2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.
The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.
For the first time, the inspirations from both Man and Woman shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.
Art Direction by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini. Artwork: Lok Jansen, Jeroen Koolhaas. Editing /Visual Effects by APRIL: Matteo Frittelli, Gabrio Bellotti. Music by 3o: Andrea Cassano, Alessandro Sicardi, Fabio Visocchi. Filming by APRIL: Matteo Frittelli, Gabrio Bellotti. Focus Puller by 4FRIENDS: Krishna Agazzi, Massimo Cecchini, Gaia Ferme