i copy-pasted below the text from the new Prada adv campaign press release because the description is as good as the pictures
A sensuous playroom is the setting for the new Prada womenswear campaign, shot by Steven Meisel. It reveals a new laid back approach to elegance in a relaxed atmosphere laced with sophisticated fashion knowing.
This campaign exemplifies an-anything-goes attitude to fashion maximalism but is delivered with a unique sense of grace and casualness. innocence meets refinement in this timeless tableau. The delicate sensuality expressed by the fresh-faced models is at-odds with the sophisticated fashion on display: tromp l’oeil boots in grown-up velvet masquerade as girlish knee-highs, oversized coquettish lapels are paneled in fur and python bags are cradled like cute teddy bears. It’s a dressing room of contemporary desire disguised as a playroom of childhood dreams.
At its centre the models emit a youthful luminosity and nonchalant sophistication, creatively capturing the subtle duality at the heart of this new collection.
The Prada Foundation announced the opening, on May 31 2011, of its new exhibition space in Venice, the Ca’ Corner della Regina, an historic palazzo on the Grand Canal. Belonging to the Comune di Venezia, the building was made available by the Fondazione Musei Civici, which oversees its use and administration, for a period of six years with the option of renewal. Ca’ Corner will open with an exhibition documenting the multiple activity of the Prada Foundation.
Ca’ Corner della Regina is considered the first architectural example to introduce non-Baroque parameters as dominant themes, even if some elements of the prior style remain. Built between 1724 and 1728 by DomenicoRossi for the Corner family of San Cassiano atop the ruins of the palazzo in which Caterina Corner—future queen of Cyprus—was born, it displays an architecture stylistically reminiscent of Baldassare Longhena’s nearby Ca’ Pesaro, the current venue of the Galleria Internazionale d’Arte Moderna.
With the support of the Prada Foundation, the restoration of the building, which for now will be limited to conservation, has been planned in gradual stages based on the directives of the Soprintendenza per i Beni Architettonici e Paesaggistici di Venezia e della Laguna, with the help of the Fondazione Musei Civici di Venezia.
The rooms of Ca’ Corner della Regina that have been involved in the first phase of conservation, will house the imposing sculptures of Anish Kapoor, Michael Heizer and Jeff Koons. Together they will constitute the entire exhibition space, interspersed with important works by Walter De Maria, John Baldessari, Charles Ray, Tom Friedman, Domenico Gnoli, Damien Hirst, Louise Bourgeois, Blinky Palermo, Bruce Nauman, Pino Pascali, Donald Judd, Francesco Vezzoli and Maurizio Cattelan.
PUBLIC OPENING: Saturday 4 June 2011, 10am-6pm, until Sunday, October 2 2011
HOURS: Wednesday to Monday, 10 am-6 pm, closed Tuesdays
Prada & OMA present: Real Fantasies
The seasonal magazine of Prada is an absolute eye magnet because of the artwork and the graphic design through which the OMA team chose to present the summer 2011 collection. I pulled out some pictures to see for yourself.
Production: AMO/Rem Koolhaas, Alexander Relchert
Artwork: AMO/ Fausto Fantinuoli
Photography: Phil Meech
springtime ideal tune, over and over and over again
Air France-June Evenings
it’s the first day of spring today and i can’t describe you my joy, i detest winter and rain and cold weather (not that we saw anything like it during this season in Athens) but enough with it already. i’m also lucky enough to have a house with a small garden which i’m taking good care of, so it’s time to reap the crops.
Very proud of it
and a bouquet of Miu Mius and Pradas: satin pumps and booties, crystal wedges and patent leather clutch-bag, backstage while working. Blossom..
Marking the beginning of a new decade, Prada presents a dynamic, short fashion film by Steven Meisel
In the film, model Rasa Zukauskaite, rotates 360 degrees on a raised platform in super-stylized synchronicity that emphasizes the signature silhouettes of the collection.
Echoing the mood of the spring/summer collection the film balances the tension between
sophistication and innocence, nature and artifice. The coquettish model is at once child-like and provocative, suggestively playing with her pigtails whilst air-kissing words through vermillion lips. A schizophrenic score by Frédéric Sanchez shifts between a summertime lullaby and contemporary electronic beats.
Using the Red Digital Camera a sequence of single-frame campaign images are taken directly from the action of the high-resolution footage. The continuous motion of the filming allows for greater spontaneity than conventional photography and creates a softer, virtually dream-like quality to the images.
yes it’s good