Prada presents a collection of cuffs, bangles, bracelets and earrings inspired by the glamour of 1940s haute jewellery. Each piece is crafted using artisanal haute jewelry techniques and detailing and is made with materials in bold formations of geometric crystals, inspired by the art deco era and the natural world.
For the “Real Fantasies” F/W 2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.
The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.
For the first time, the inspirations from both Man and Woman shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.
Art Direction by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini. Artwork: Lok Jansen, Jeroen Koolhaas. Editing /Visual Effects by APRIL: Matteo Frittelli, Gabrio Bellotti. Music by 3o: Andrea Cassano, Alessandro Sicardi, Fabio Visocchi. Filming by APRIL: Matteo Frittelli, Gabrio Bellotti. Focus Puller by 4FRIENDS: Krishna Agazzi, Massimo Cecchini, Gaia Ferme
“Inspired by the irreverent world of 60s New Wave cinema, three actors, Christoph Waltz, Ben Whishaw and Ezra Miller, are the protagonists in a drama of wit and enigma.
Renowned photographer David Sims captures the stars in a stylised interior populated with geometric furniture, designed by OMA for Knoll, borrowed from ‘The Ideal House’ conceived by OMA for the Prada Fall/Winter 2013 fashion show. The characters wait, caught in anticipation within a set of clashing references, colors and emotion.
Each actor plays a distinct role, creating a trio of characters who bring their individual points of view and style to the collection. Christoph Waltz’s character evokes a studied sense of elegance, Ben Whishaw presents an alternative carefree charm and Ezra Miller brings a youthful air of mystery.
For Fall/Winter 2013 Prada introduces a duality of wit and style at the heart of the modern man’s attitude to dressing”.
With the artistic direction of AMO, Prada releases the next “Real Fantasies” series. The new Summer 2013 lookbook consists of photographs from the label’s runway show in a collage of mix-media images. Photographs of models taken backstage during the show are mixed with hand-drawn sketches and paints by Lok Jansen and Jeroen Koolhaas, starring Vanessa Axente, Ondria Hardin, Zuzanna Bijoch and Sung Hee.
I am over thrilled with Prada’s latest toy, the web application dedicated to parfume “Rossetto”. I’ve already spent several hours creating collages (some of which you see below) and I just can’t stop. A different idea pops in my head every five minutes.
You may try it but I warn you, it’s highly addictive
“A digital project born from the collaboration with Michael Rock and New York’s studio 2×4. A platform that will allow users to create their own moodboard starting from the suggestion of different backdrops, where iconography and graphics with different references are applied. All in line with the user’s creativity and taste and – of course – signed off with the graphics of the new Prada fragrance, red lips”.
Miuccia Prada has collaborated with Baz Luhrmann and legendary costume designer Catherine Martin to create a bespoke collection of over 40 unique Miu Miu and Prada cocktail and evening dresses for the move “The Great Gatsby”, inspired by selected runway looks from the last 20 years.
Here are the first sketches that Prada just released.
Knee-length dress in octane-coloured tulle lined in matching silk cady. In the front, tulle is embroidered with a precious ramage pattern in crystal-coloured Swarovski. The dress’s cuts are highlighted by subtle contrasting details in black silk.
Radzmire dress with bustier embroidered with pearls, stones and sequin fringes. Inspired by a revisited silhouette of the 1920s, it is made contemporary by the use of modern fabrics and embroideries of the 1950s.
Multi-striped sequins dress with a plastic and trimmings embroidery at the bottom. Inspired by the
Prada Spring/Summer 2011 collection.
Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe are the stars of Prada’s Menswear Fall 2012-13 campaign, in a series of three-quarter length portraits. Prada chose stylish men off screen as well as on that apart from currently iconic screen characters, they are also influential icons of fashion.
with Prada spring/summer 2012 mens and womens accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.
The new project is going on-line today and very soon is going to be “wearble”, too!
Parallel Universe 6 – Prada Car’s driving on Dixie Sunglasses
Parallel Universe 5 - Prada Men Rocket Shoes Earing
Parallel Universe 11- Prada Dixie Sunglasses
Parallel Universe 10 - Prada Men Teddy Sunglasses … playing golf
Parallel Universe 1 – Prada Women Pyramid Bag & Dixie Sunglasses
Prada will show both Men and Women Spring-Summer 2012 collections in Tokyo on Dec 6th at 7.30 PM local time.
Four international bloggers will live stream their personal views meanwhile two of the most popular Japanese bloggers will photograph the show.
Bryan @ bryanboy.com
Diane Pernet @ ashadedviewonfashionfilm.com
Rumi Neely @ fashiontoast.com
Susie Lau @ stylebubble.co.uk
Misha Janette @ tokyofashiondiaries.com
Dan & Joe @ tokyodandy.com
Live on Prada.com
7.30 PM Tokyo – 12.30 PM London – 1.30 PM Milano and Paris – 8.30 AM New York
An outpost by all of them will be available on Dec 7th .
i copy-pasted below the text from the new Prada adv campaign press release because the description is as good as the pictures
A sensuous playroom is the setting for the new Prada womenswear campaign, shot by Steven Meisel. It reveals a new laid back approach to elegance in a relaxed atmosphere laced with sophisticated fashion knowing.
This campaign exemplifies an-anything-goes attitude to fashion maximalism but is delivered with a unique sense of grace and casualness. innocence meets refinement in this timeless tableau. The delicate sensuality expressed by the fresh-faced models is at-odds with the sophisticated fashion on display: tromp l’oeil boots in grown-up velvet masquerade as girlish knee-highs, oversized coquettish lapels are paneled in fur and python bags are cradled like cute teddy bears. It’s a dressing room of contemporary desire disguised as a playroom of childhood dreams.
At its centre the models emit a youthful luminosity and nonchalant sophistication, creatively capturing the subtle duality at the heart of this new collection.
The Prada Foundation announced the opening, on May 31 2011, of its new exhibition space in Venice, the Ca’ Corner della Regina, an historic palazzo on the Grand Canal. Belonging to the Comune di Venezia, the building was made available by the Fondazione Musei Civici, which oversees its use and administration, for a period of six years with the option of renewal. Ca’ Corner will open with an exhibition documenting the multiple activity of the Prada Foundation.
Ca’ Corner della Regina is considered the first architectural example to introduce non-Baroque parameters as dominant themes, even if some elements of the prior style remain. Built between 1724 and 1728 by DomenicoRossi for the Corner family of San Cassiano atop the ruins of the palazzo in which Caterina Corner—future queen of Cyprus—was born, it displays an architecture stylistically reminiscent of Baldassare Longhena’s nearby Ca’ Pesaro, the current venue of the Galleria Internazionale d’Arte Moderna.
With the support of the Prada Foundation, the restoration of the building, which for now will be limited to conservation, has been planned in gradual stages based on the directives of the Soprintendenza per i Beni Architettonici e Paesaggistici di Venezia e della Laguna, with the help of the Fondazione Musei Civici di Venezia.
The rooms of Ca’ Corner della Regina that have been involved in the first phase of conservation, will house the imposing sculptures of Anish Kapoor, Michael Heizer and Jeff Koons. Together they will constitute the entire exhibition space, interspersed with important works by Walter De Maria, John Baldessari, Charles Ray, Tom Friedman, Domenico Gnoli, Damien Hirst, Louise Bourgeois, Blinky Palermo, Bruce Nauman, Pino Pascali, Donald Judd, Francesco Vezzoli and Maurizio Cattelan.
PUBLIC OPENING: Saturday 4 June 2011, 10am-6pm, until Sunday, October 2 2011
HOURS: Wednesday to Monday, 10 am-6 pm, closed Tuesdays
Prada & OMA present: Real Fantasies
The seasonal magazine of Prada is an absolute eye magnet because of the artwork and the graphic design through which the OMA team chose to present the summer 2011 collection. I pulled out some pictures to see for yourself.
Production: AMO/Rem Koolhaas, Alexander Relchert
Artwork: AMO/ Fausto Fantinuoli
Photography: Phil Meech