prada ss2011 advertising campaign

Luxurious neon-stoles, giant sombreros wrapped in electric stripes and bold banana prints come to life on some of the world’s best models: Mariacarla Boscono, Tati Cotliar and Kinga Rajzak alongside with Prada’s new discovery Arizona Muse. Vibrant and playful fashion images shot by long-term Prada collaborator Steven Meisel.

Meisel captures the models in exaggerated dance poses and freeze-frames, inspired by the legendary jazz age entertainer Josephine Baker. These gestures become animated in the campaign film, also by Meisel, where a funky-jazz soundtrack and rapid movements create a pop atmosphere.

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