prada SS2010 advertising campaign



Marking the beginning of a new decade, Prada presents a dynamic, short fashion film by Steven Meisel here.

In the film, model Rasa Zukauskaite, rotates 360 degrees on a raised platform in super-stylized synchronicity that emphasizes the signature silhouettes of the collection.
Echoing the mood of the spring/summer collection the film balances the tension between
sophistication and innocence, nature and artifice. The coquettish model is at once child-like and provocative, suggestively playing with her pigtails whilst air-kissing words through vermillion lips. A schizophrenic score by Frédéric Sanchez shifts between a summertime lullaby and contemporary electronic beats.
Using the Red Digital Camera a sequence of single-frame campaign images are taken directly from the action of the high-resolution footage. The continuous motion of the filming allows for greater spontaneity than conventional photography and creates a softer, virtually dream-like quality to the images.

yes it’s good

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