prada fw2011-12 advertising campaign

 i copy-pasted below the text from the new Prada adv campaign press release because the description is as good as the pictures

A sensuous playroom is the setting for the new Prada womenswear campaign, shot by Steven Meisel. It reveals a new laid back approach to elegance in a relaxed atmosphere laced with sophisticated fashion knowing.

This campaign exemplifies an-anything-goes attitude to fashion maximalism but is delivered with a unique sense of grace and casualness. innocence meets refinement in this timeless tableau. The delicate sensuality expressed by the fresh-faced models is at-odds with the sophisticated fashion on display: tromp l’oeil boots in grown-up velvet masquerade as girlish knee-highs, oversized coquettish lapels are paneled in fur and python bags are cradled like cute teddy bears. It’s a dressing room of contemporary desire disguised as a playroom of childhood dreams.

At its centre the models emit a youthful luminosity and nonchalant sophistication, creatively capturing the subtle duality at the heart of this new collection.

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