With the artistic direction of AMO, Prada releases the next “Real Fantasies” series. The new Summer 2013 lookbook consists of photographs from the label’s runway show in a collage of mix-media images. Photographs of models taken backstage during the show are mixed with hand-drawn sketches and paints by Lok Jansen and Jeroen Koolhaas, starring Vanessa Axente, Ondria Hardin, Zuzanna Bijoch and Sung Hee.
I am over thrilled with Prada’s latest toy, the web application dedicated to parfume “Rossetto”. I’ve already spent several hours creating collages (some of which you see below) and I just can’t stop. A different idea pops in my head every five minutes.
You may try it but I warn you, it’s highly addictive
“A digital project born from the collaboration with Michael Rock and New York’s studio 2×4. A platform that will allow users to create their own moodboard starting from the suggestion of different backdrops, where iconography and graphics with different references are applied. All in line with the user’s creativity and taste and – of course – signed off with the graphics of the new Prada fragrance, red lips”.
the seasonal magazine of Prada is an absolute eye magnet because of the artwork and the graphic design through which the OMA team chose to present the summer 2011 collection. pulled out some pictures to see for yourself.