Category Archives: graphic design

Prada “Real Fantasies” FW 2013

For the “Real Fantasies” F/W 2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.

The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.

For the first time, the inspirations from both Man and Woman shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.

YouTube Preview Image

Art Direction by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini. Artwork: Lok Jansen, Jeroen Koolhaas. Editing /Visual Effects by APRIL: Matteo Frittelli, Gabrio Bellotti. Music by 3o: Andrea Cassano, Alessandro Sicardi, Fabio Visocchi. Filming by APRIL: Matteo Frittelli, Gabrio Bellotti. Focus Puller by 4FRIENDS: Krishna Agazzi, Massimo Cecchini, Gaia Ferme

You can find some previous works of OMA for Prada here, here and here.

Prada “Real Fantasies” – The Lookbook

With the artistic direction of AMO, Prada releases the next “Real Fantasies” series. The new Summer 2013 lookbook consists of photographs from the label’s runway show in a collage of mix-media images. Photographs of models taken backstage during the show are mixed with hand-drawn sketches and paints by Lok Jansen and Jeroen Koolhaas, starring Vanessa Axente, Ondria Hardin, Zuzanna Bijoch and Sung Hee.

 

ysmf.PradaFantasiesSpring2 ysmf.PradaFantasiesSpring3 ysmf.PradaFantasiesSpring4 ysmf.PradaFantasiesSpring5 ysmf.PradaFantasiesSpring6 ysmf.PradaFantasiesSpring8 ysmf.PradaFantasiesSpring9 ysmf.PradaFantasiesSpring10 ysmf.PradaFantasiesSpring11 ysmf.PradaFantasiesSpring12 ysmf.PradaFantasiesSpring14 ysmf.PradaFantasiesSpring15 ysmf.PradaFantasiesSpring16 ysmf.PradaFantasiesSpring17

The Rossetto illustrations

I am over thrilled with Prada’s latest toy, the web application dedicated to parfume “Rossetto”. I’ve already spent several hours creating collages (some of which you see below) and I just can’t stop. A different idea pops in my head every five minutes.
You may try it but I warn you, it’s highly addictive

ysmf.prada.rossetto2 ysmf.prada.rossetto3 ysmf.prada.rossetto1 ysmf.prada.rossetto4

“A digital project born from the collaboration with Michael Rock and New York’s studio 2×4. A platform that will allow users to create their own moodboard starting from the suggestion of different backdrops, where iconography and graphics with different references are applied. All in line with the user’s creativity and taste and – of course – signed off with the graphics of the new Prada fragrance, red lips”.

Prada_iPad_rossetto

The Givenchy files

 

 

 

 

 

The Givenchy files:

 The definitive archive of invitations and graphic works inspired by the collections of Riccardo Tisci.

Read more about it here.   Get it here.

Parallel Universes

Prada Parallel Universes is the creative path imagined by graphic designer and artist Vahram Muratyan, a virtual road/paved

with Prada spring/summer 2012 mens and womens accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.

The new project  is going on-line today and very soon is going to be “wearble”, too!

Parallel Universe 6 – Prada Car’s driving on Dixie Sunglasses


Parallel Universe 5 - Prada Men Rocket Shoes Earing 

Parallel Universe 11- Prada Dixie Sunglasses

Parallel Universe 10 - Prada Men Teddy Sunglasses … playing golf

Parallel Universe 1 – Prada Women Pyramid Bag & Dixie Sunglasses

Real Fantasies #2

Collages from the second “Real Fantasies” project of Prada, this time for the summer collection, that was launched yesterday through an artistic video directed by OMA- click here to watch

real fantasies

Prada & OMA present: Real Fantasies

The seasonal magazine of Prada is an absolute eye magnet because of the artwork  and the graphic design through which the OMA team chose to present the summer 2011 collection. I pulled out some pictures to see for yourself.

Production: AMO/Rem Koolhaas, Alexander Relchert

Artwork: AMO/ Fausto Fantinuoli

Photography: Phil Meech