Category Archives: fashion and charity

Marni at Salone del Mobile 2012

Marni presents, during Salone del Mobile 2012, a collection of 100 chairs which have been made in Colombia by ex-prisoners, aiming to reinforce their resettlement into social and working life.  All chairs consist of metal structure and multi-colored PVC threads.

The chairs are linked to the “L’Arte del Ritratto” project through a photo exhibition, created in collaboration with the photographer and filmmaker Francesco Iodice, who will use the chairs as background for a series of portraits of Marni teams from different departments. “L’Arte del Ritratto” is an homage dedicated to them, destined to last in time, which is also accompanied by a video that reports the shooting experience.

The collection of 100 chairs, the photo exhibition and the video will be presented at the Marni boutique and all photos will be published on ANTICAMERA2, Marni’s online magazine on marni.com during the Salone del Mobile 2012. The amount raised from the sale of the chairs will be entirely donated.

gourmet

last night we Tasted the Fashion, because sometimes fashion is eatable for a good purpose. Taste the Fashion was a charity fashion dinner that took place at Hilton Hotel. Menu was cooked by three top chefs combined with a trunk show of three great greek designers. why? for Hamogelo, the non governmental organization that does an amazingly good job for children all those years and is in real need of funds.

Sophia Kokosalaki, DeuxHommes and Mi-Ro were the participants and here is a looooong post of backstage pictures. Enjoy!

entrée:  Mi-ro
main course: Sophia Kokosalaki
la dessert: DeuxHommes
lough girls, it’s for a good purpose

a beautiful t-shirt for a good purpose

The charity AIDS T-Shirt has been present in all Maison Martin Margiela collections since Fall/Winter 1994/1995. Each T-Shirt is produced in a different colour with contrasted text every season and bears the text marked below in English:

THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START

This year the t-shirt is a bit different. In their own words:

Further to the seasonal English version, the Maison has decided to have a yearly edition every time in a different language for the World AIDS day, starting with Japanese. Created in Paris, sold around the world, worn touching the heart, this limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores. 

When most T-shirts carry a slogan their message may be read from a distance… dialogue is not necessary. When this T-Shirt is worn it is no longer possible for others to read the text printed on it (most of the text is on the inside at the back of the V-neckline). A dialogue on HIV/AIDS is there encouraged once another asks the wearer to explain what is written on their T-Shirt.

A percentage of the sales is donated to ‘AIDES’, a French organisation dedicated to fight the HIV virus and take care of patients living with HIV/AIDS (www.aides.org). Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to ‘AIDES’. Unfortunately, the virus is still around and that action is still valid.

 the t-shirt will launch on December 1st