Category Archives: advertising campaign

Ariane Labed for Yannis Sergakis

Greek-born french beauty and well-known actress Ariane Labed stars in the new series of images of one of my favorite jewelry designers, Yannis Sergakis. The shooting took place in Athens a couple of months ago and taking care of the styling of the campaign was such an amazing thing for me to do. Thanks to a fantastic team the photo shoot looks great, resembling scenes of an atmospheric film and Ariane shines in all her earthy beauty.

Below you can find some backstage images (remember part I ?) plus a mini interview of Ariane Labed exclusively for Youstrikemyfancy.

Many thanks to all the crew and especially George Anthoulakis and Yannis Sergakis.

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What intrigued you in Yannis Sergakis’ proposition to be the face of his new collection? What made you say yes?

 

“Τhe truth is that I wasn’t that excited in the beginning, since I don’t like being exposed as “Ariane”, without having a role to play. However, I loved Yannis’ jewelry collection. And I also loved the idea of being part of a promising greek brand. I truly believe that there are numerous talented people in Greece and I want to support them as much as I can.”

 

Talk to us a bit about the photoshoot, what dis tou enjoy the most?

“The whole team was great. We moved around Athens in several locations, and although I was in town for just a couple of days, I had the chance to see so many different things and the city that I absolutely love.

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You live in London but you travel all over Europe quite often. What is the feedback that you get regarding greek artists? Are greek makers known abroad?

“Most people think I’m Greek so they often come and talk to me about Greece and I absolutely love it! French are very fond of Greece -although I cannot say the same thing for others. People talk to me about the movies that I’ve done here (Attenberg, Alps and the Capsule) and about my team ‘Vasistas’. There’s a huge interest about what goes on artistically in Greece.”

You have received many Best Actress awards up to now (Best Actress – 67th Venice International Film Festival, Best Actress – Angers European First Film Festival, Best Actress – Hellenic Film Academy 2011). What makes an actress “the best”?

“I have no idea. There’s no such thing. An award is a reward for a job you’ve done. And, in addition, it is completely subjective.”

What is your relationship with fashion? Is there any meeting point between fashion and your work?

“I don’t have much to do with fashion. I like clothes and certain designers (like my good friend Marios Schwab), but fashion seems a crazy world to me. Costumes always help me sink into a character. They always change your walk, the way you stand and sit. It is a very creative process.”

Prada SS2014 ad. campaign

Steven Meisel’s Spring/Summer 2014 campaign for Prada reflects the fierce and independent spirit, with teams of models looking forward in a united vision. Dresses, coats and accessories come alive with giant mural prints of female faces, identikit glossy side partings are crowned with feathered headpieces and sporty tube socks encrusted with candy-like crystals.

Striped sporty detailing at necklines and busts emphasizes the feeling of team
photographs. The effect is a surreal wallpaper of textures, colours and the luxurious
detail of the clothing. 

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The models are:

Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaike Firth and Lexi Bolling.

Surreal Sonia

Well it was about time Sonia Rykiel came with a plan about its future. After the first collection of the new Creative Director, Geraldo da Conceiçao, the FW 2013-14 ad campaign was presented a few weeks ago. Fresh, playful, art inspired images shot by Mert & Marcus, starring Sam Rollinson, currently featured in models.com Hotlist.

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The Gepbetty love story

Geppetto and Betty, Betty and Geppetto. A true love story, a relationship to last.
Pavlina’s Geppeto and my Betty were photographed together last week for the new “Ippolito loves Geppetto” campaign and their lives were bound for ever. For those who don’t already know the concept, the collection consists of cat and dog collars and the cutest small pochettes, in order to remind you to always carry with you a bag, treats and an atropine injection for emergencies. 30 % of the profits go straight to Anim.A.L Friends Society, for the dogs that suffer from Kalazar.
Fun times with photographer Ioanna Chatziandreou and the rest of the team at Ippolito’s showroom downtown.
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Prada Womenswear FW2013-14 Campaign

“Sophistication and raw sensuality come together in Prada’s fall/winter campaign, shot by Steven Meisel in New York.
A stellar ensemble of fresh new faces such as Amanda Murphy and Kristine Froseth star alongside iconic, era-defining stars like Christy Turlington and Freja Beha. They inhabit seductively stark scenes, the pivotal characters in an enigmatic portrait of femininity.
Gazing from scuffed leather chairs or industrial stools, with oil slick hair and hyper real complexions, the models magnetically command our attention. When the camera moves closer, the effect intensifies. The models gaze through gleaming eyewear, their insouciant expressions countering the high polish of the frames.
Stark lighting, cloud-grey walls and naked floorboards are the severe canvas for a rich palette of autumnal hues, exquisite furs and glistening leather. This intoxicating mix of the raw and the refined captures the duality at the heart of this new campaign, and Prada’s new take on femininity”.

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Prada Menswear FW2013-14

“Inspired by the irreverent world of 60s New Wave cinema, three actors, Christoph Waltz, Ben Whishaw and Ezra Miller, are the protagonists in a drama of wit and enigma.

Renowned photographer David Sims captures the stars in a stylised interior populated with geometric furniture, designed by OMA for Knoll, borrowed from ‘The Ideal House’ conceived by OMA for the Prada Fall/Winter 2013 fashion show. The characters wait, caught in anticipation within a set of clashing references, colors and emotion.

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Each actor plays a distinct role, creating a trio of characters who bring their individual points of view and style to the collection. Christoph Waltz’s character evokes a studied sense of elegance, Ben Whishaw presents an alternative carefree charm and Ezra Miller brings a youthful air of mystery.

For Fall/Winter 2013 Prada introduces a duality of wit and style at the heart of the modern man’s attitude to dressing”.

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Givenchy: Reality is back

“They are people I love and who love me. It’s about family. Something that is difficult to find in today’s world. It’s about real people, only taking the best of their personalities, with no effort”. Riccardo Tisci

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Givenchy Spring/ Summer 2013 advertising campaign
Creative director : Riccardo Tisci
Photographer: Mert Alas & Marcus Piggott
Womenswear stylist: Carine Roitfeld
Menswear stylist: Katy England
Models: Kate Moss, Marina Abramovic, Mariacarla Boscono, Jose Maria Manzanares,
Jared Buckhiester, Francisco Peralta
Make up: Lucia Pieroni   
Hair: Luigi Murenu         
Layout: M&M

Milk&Honey Fall 2012

…And it’s out!

The photos of the Milk&Honey Fall 2012 advertising campaign, in which I had participated a couple of months ago, has finally begun to come out one by one, starring real next-door girls of the city . We are waiting for more beauties to make an appearance on the campaign any time soon, but here are some Milk&Honey girls in lovely Milk&Honey outfits. Stay tuned here for more!

You can also watch the backstage video here.

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Photos by George Malekakis.

10 times Prada

Sasha Pivovarova started her career in 2005 when she opened the fall Prada show in Milan. Since then the Russian top model and Prada House have fallen in fashion love.

This year they celebrate their 10th campaign cooperation with the resort 2013 campaign, shot by Steven Meisel in a 70s mood.

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Sometimes I’m Milk/ Sometimes I’m Honey

Monday morning October 8th was a girl thing: Milk & Honey invited athenian girls, myself included, to be featured in their new campaign -coming up the following days. All of us had the chance to choose a favourite Milk&Honey outfit  for the story, so I was really excited to slip into a couple of beautiful pants and silk tops. The photographer was no other than George Malekakis and a video is on its way as well, by Ioanna Chatziandreou.
Special thanks to Milk & Honey girls, Morfe for the make up, Ioanna and Mirella Alexou for grabbing my camera and creating backstage memorabilia. A few photos from the shooting used as a teaser for what’s coming up next!

Amber Valletta for Pucci

Shot by fashion duo Mert Alas and Marcus Piggott, one of Fall’s advertising campaigns that I would single out is the one for Emilio Pucci, featuring Amber Valletta in a blue shaded moody environment, sumptuous and dark.

Givenchy Fall 2012-13 Campaign

Creative director: Riccardo Tisci 
Photographer: Mert Alas & Marcus Piggott
 
Stylist: Carine Roitfeld
 
Models: Stella Tenant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott, Rodrigo Braga        
 
Make up: Lucia Pieroni
Hair: Luigi Murenu
 
Layout: M&M

Prada Menswear Adv. Campaign

Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe are the stars of Prada’s Menswear Fall 2012-13 campaign, in a series of three-quarter length portraits. Prada chose stylish men off screen as well as on that apart from currently iconic screen characters, they are also influential icons of fashion.