Category Archives: advertising campaign

Givenchy: Reality is back

“They are people I love and who love me. It’s about family. Something that is difficult to find in today’s world. It’s about real people, only taking the best of their personalities, with no effort”. Riccardo Tisci

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Givenchy Spring/ Summer 2013 advertising campaign
Creative director : Riccardo Tisci
Photographer: Mert Alas & Marcus Piggott
Womenswear stylist: Carine Roitfeld
Menswear stylist: Katy England
Models: Kate Moss, Marina Abramovic, Mariacarla Boscono, Jose Maria Manzanares,
Jared Buckhiester, Francisco Peralta
Make up: Lucia Pieroni   
Hair: Luigi Murenu         
Layout: M&M

Milk&Honey Fall 2012

…And it’s out!

The photos of the Milk&Honey Fall 2012 advertising campaign, in which I had participated a couple of months ago, has finally begun to come out one by one, starring real next-door girls of the city . We are waiting for more beauties to make an appearance on the campaign any time soon, but here are some Milk&Honey girls in lovely Milk&Honey outfits. Stay tuned here for more!

You can also watch the backstage video here.

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Photos by George Malekakis.

10 times Prada

Sasha Pivovarova started her career in 2005 when she opened the fall Prada show in Milan. Since then the Russian top model and Prada House have fallen in fashion love.

This year they celebrate their 10th campaign cooperation with the resort 2013 campaign, shot by Steven Meisel in a 70s mood.

Christos Alexandropoulos


Sometimes I’m Milk/ Sometimes I’m Honey

Monday morning October 8th was a girl thing: Milk & Honey invited athenian girls, myself included, to be featured in their new campaign -coming up the following days. All of us had the chance to choose a favourite Milk&Honey outfit  for the story, so I was really excited to slip into a couple of beautiful pants and silk tops. The photographer was no other than George Malekakis and a video is on its way as well, by Ioanna Chatziandreou.
Special thanks to Milk & Honey girls, Morfe for the make up, Ioanna and Mirella Alexou for grabbing my camera and creating backstage memorabilia. A few photos from the shooting used as a teaser for what’s coming up next!

Amber Valletta for Pucci

Shot by fashion duo Mert Alas and Marcus Piggott, one of Fall’s advertising campaigns that I would single out is the one for Emilio Pucci, featuring Amber Valletta in a blue shaded moody environment, sumptuous and dark.

Givenchy Fall 2012-13 Campaign

Creative director: Riccardo Tisci 
Photographer: Mert Alas & Marcus Piggott 
Stylist: Carine Roitfeld 
Models: Stella Tenant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott, Rodrigo Braga         
Make up: Lucia Pieroni
Hair: Luigi Murenu 
Layout: M&M

Prada Menswear Adv. Campaign

Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe are the stars of Prada’s Menswear Fall 2012-13 campaign, in a series of three-quarter length portraits. Prada chose stylish men off screen as well as on that apart from currently iconic screen characters, they are also influential icons of fashion.

miumiu adv ss2012

at the new Miu Miu advertising campaign shot by David Sims, stars actress Mia Wasikowska. Taking inspiration from classic portraiture, the Eighteenth century and the Fifties, lace, bows, patchwork and cameos mix and match in a visual collage by David Sims.

january blues

*sigh*

being a great opponent of winter and cold weather you may imagine how i feel those rainy, cloudy, freezing days of the most depressing month of the year. i could easily describe my status with the word “hibernation”. seeing today the new adv campaign of Bottega Veneta ss2012 collection, my heart gamboled and for a moment i sensed the cool breeze of the sea on a melting day of july, i groped for my sunglasses, tasted salt and heared an imperceptible gentle splash of the water near me, that gave me this urge to clap my hands and cheer for artist and photographer Jack Pierson for such a direct, emotionally deep and narrative picture of his work.

humidity and 3 °C make me emotionally vulnerable, don’t mind me.

Miu Miu Resort 2012

Guinevere Van Seenus is the main face of Miu Miu resort campaign, inspired by the aristocratic and noble portraits of Renaissance and shot by David Sims in London. Taffeta, transparency, lace, balloon sleeves, are enriched with jewelry: brass chokers and earrings with multi colored crystals and pearls.

an ode to Raquel

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when i feel like a twelve-year-old and play with my fashion-junkie friends “which top model you’d like to be”  -if i was to reborn as a top model that is, a dream highly likely to come true one day- i always think of Raquel Zimmermann and we all agree. Raquel Zimmermann is one of THE top toppest of top models ev-ah.

Having been working for over a decade with the most important people of the fashion industry, the Brazilian top model  is still taking our breaths away. Born 28 years ago in Rio Grande do Sul, Raquel is a skateboard rider and a quitar player as well. She belongs in the great family of Viva Models Agency in Paris, measures 84-61-88 and is the dearest model of the iconic photographic duo Inez van Lamsweerde & Vinoodh Matadin. 

The last three months Raquel has appeared in editorials for Vogue US, Vogue UK,Vogue Paris, W and was the cover girl of Vogue Brazil and Korean W, too. She has this magnificent talent to always transform herself, and that’s another reason why she features in five F/W 2011-12 advertising campaigns -Lanvin, Jimmy Choo, Yves Saint Laurent, Alexander Wang and Juicy Couture. Furthermore, Raquel recently left the Top50 rank of models.com to enter 16th at the Top Icons list of all times. 

prada fw2011-12 advertising campaign

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 i copy-pasted below the text from the new Prada adv campaign press release because the description is as good as the pictures

A sensuous playroom is the setting for the new Prada womenswear campaign, shot by Steven Meisel. It reveals a new laid back approach to elegance in a relaxed atmosphere laced with sophisticated fashion knowing.

This campaign exemplifies an-anything-goes attitude to fashion maximalism but is delivered with a unique sense of grace and casualness. innocence meets refinement in this timeless tableau. The delicate sensuality expressed by the fresh-faced models is at-odds with the sophisticated fashion on display: tromp l’oeil boots in grown-up velvet masquerade as girlish knee-highs, oversized coquettish lapels are paneled in fur and python bags are cradled like cute teddy bears. It’s a dressing room of contemporary desire disguised as a playroom of childhood dreams.

At its centre the models emit a youthful luminosity and nonchalant sophistication, creatively capturing the subtle duality at the heart of this new collection.

let’s welcome the new season!

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and this is the full story i did for Vogue Hellas February 2011 issue, with a great team:

Photo: Katerina Tsatsanis Make-up: Manos Vynichakis Hair: Nicholas Villiotis Manicure: Anna Almbanis

and if my model reminds you something maybe it’s because she’s Anne-Sophie Monrad, the hottie new-comer that walked at Chanel’s pre-fall 2011 and SS2011 shows, was shot for BCBG Max Azria and Wunderkind campaigns and photographed by Miles Aldrige for Italian Vogue!

Miu-Miu pre-spring 2011

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went over Luisa store the other day to check on the new collections and i honestly sighed over the Miu Mius.. A big part of the pre-spring 2011 collection was already there hanging on heartless mannequins in the middle of the store that couldn’t feel and enjoy the playful engagement of colors. at least we can appreciating the beauty of those garments, can’t we.

prada ss2011 advertising campaign

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Luxurious neon-stoles, giant sombreros wrapped in electric stripes and bold banana prints come to life on some of the world’s best models: Mariacarla Boscono, Tati Cotliar and Kinga Rajzak alongside with Prada’s new discovery Arizona Muse. Vibrant and playful fashion images shot by long-term Prada collaborator Steven Meisel.

Meisel captures the models in exaggerated dance poses and freeze-frames, inspired by the legendary jazz age entertainer Josephine Baker. These gestures become animated in the campaign film, also by Meisel, where a funky-jazz soundtrack and rapid movements create a pop atmosphere.