I am over thrilled with Prada’s latest toy, the web application dedicated to parfume “Rossetto”. I’ve already spent several hours creating collages (some of which you see below) and I just can’t stop. A different idea pops in my head every five minutes.
You may try it but I warn you, it’s highly addictive
“A digital project born from the collaboration with Michael Rock and New York’s studio 2×4. A platform that will allow users to create their own moodboard starting from the suggestion of different backdrops, where iconography and graphics with different references are applied. All in line with the user’s creativity and taste and – of course – signed off with the graphics of the new Prada fragrance, red lips”.